Two Pathways to Becoming a Certified Management Drives Practitioner

Whether you are new to behavioural tools or already an experienced practitioner, there is a certification pathway designed for you. Our Management Drives Practitioner Certification is available in two formats:

• A comprehensive 5-Day Practitioner Certification for professionals new to behavioural diagnostics
• An accelerated 3-Day Conversion Certification for practitioners already qualified in tools such as DISC, MBTI or Insights

Both routes lead to the same internationally recognised practitioner certification and give you the capability, confidence and licence to use Management Drives professionally in coaching, leadership development, recruitment, consulting and team development. Choose the pathway that fits your experience — and start transforming how you understand motivation and behaviour.

Become a Certified Management Drives Practitioner

Unlock the psychology of motivation and transform how you coach, lead and develop people

This immersive certification programme equips you with the skills to interpret, debrief and apply Management Drives profiles professionally and ethically.

• Internationally recognised certification
• Global practitioner community
• Powerful tools you can use immediately

Why Behavioural Insight Matters

Most development tools focus on personality. But personality alone does not explain behaviour.

Professionals regularly struggle with questions such as:

• Why do high performers disengage?
• Why do teams misunderstand each other despite good intentions?
• Why do some change initiatives fail?
• Why do coaching conversations stall?

Management Drives provides a practical framework that reveals the motivational drivers behind behaviour — and gives professionals tools to work with them.

What is Management Drives?

Management Drives is a behavioural and motivational framework used worldwide to understand:

• What motivates people
• How they make decisions
• How they communicate and collaborate
• How they respond to change and pressure
• What environments help them thrive

It is widely used in leadership development, coaching, team effectiveness, recruitment and organisational transformation.

What  Certification enables you to do

After certification you will be able to:

• Interpret and debrief individual profiles confidently
• Facilitate team workshops and development sessions
• Use Management Drives in coaching and consulting
• Apply the model in recruitment and talent development
• Integrate MD into leadership and organisational programmes

You gain a new professional capability, not just a new tool.

Choose your Certification Pathway

5-Day Practitioner Certification

For professionals new to behavioural and psychometric tools

This immersive programme provides full foundations in behavioural diagnostics, feedback delivery and facilitation skills.

Ideal for:

• Coaches and consultants new to diagnostics
• HR and L&D professionals
• Leaders and trainers
• Agile coaches and Scrum Masters
• Anyone wanting to use behavioural tools professionally

What You Will Learn (5 Days)

Day 1 – Foundations of Motivation & Behaviour: Understanding the science behind the model and exploring your own profile.

Day 2 – Profile Interpretation: Deep dive into strengths, pitfalls and behavioural patterns.

Day 3 – Feedback & Coaching Skills: Learning to deliver professional debrief sessions.

Day 4 – Team Facilitation & Group Dynamics: Using Management Drives with teams and groups.

Day 5 – Professional Application & Certification: Applying the model in organisations and completing certification.

This pathway builds both model expertise and practitioner confidence. For more information about the programme design, please see the brochure.

3-Day Conversion Certification

For Certified DISC, MBTI, Insights and Behavioural Practitioners: Already certified in behavioural or psychometric tools? This accelerated pathway allows you to expand your toolkit quickly without repeating foundational practitioner skills. Personality tools describe who people are.
Management Drives explains why people do what they do. Together they create a powerful professional toolkit.

Ideal for:

• DISC practitioners
• MBTI practitioners
• Insights Discovery practitioners
• Accredited coaches and facilitators
• Experienced HR and OD professionals

What You Will Learn (3 Days)

Day 1 – Understanding the Model: The six drives, motivation science and profile interpretation.

Day 2 – Coaching & Integration: Debrief sessions, coaching conversations and integration with existing tools.

Day 3 – Team Facilitation & Professional Application: Team development, organisational use and certification assessment.

What Both Partways include

Regardless of the route you choose, certification includes:

• Practitioner licence to use Management Drives professionally
• Access to practitioner portal and tools
• Ability to purchase and use MD profiles with clients
• Entry into the global practitioner community
• Ongoing support and development opportunities

Which Pathway Is Right For You?

• Choose the 5-Day Certification if you are new to behavioural or psychometric tools.
• Choose the 3-Day Conversion Certification if you already hold recognised behavioural certifications.

Both routes lead to the same outcome: Certified Management Drives Practitioner status.

Management Drives Experience

Still want to find out more? Join our monthly live online Management Drives Experience,     hosted via Zoom. We explore what motivates their people, build high-trust environments and strengthen collaboration and introduce MD as a powerful approach to unlocking that potential. Visit our Management Drives Experience page for more information on these sessions and reserve your place.

Add a powerful behavioural framework to your professional toolkit

Become a certified practitioner and transform how you support individuals, teams and organisations.